The number one reason why so many professional women remain stuck in their 9-5 job much longer then they have to, is because their business is not generating enough revenue.
I would never advise any of my clients to ditch their 9-5 job without first being financially secure. It’s way too risky. The benefit of generating a minimum of 6 months business revenue whilst still in your 9-5 job provides the evidence that you have a viable business and that the blueprint that you created to generate cash-flow into you business only needs to be rinsed and repeated so that your business is sustainable when you leave.
If you haven’t’ build up a client database of potential clients and haven’t’ generated enough business revenue and simply walk out of your job prematurely, you will more than likely have to go back to the 9-5 job because you would have run out of money.
This is something that I have seen time and time again. Why not make things easy on yourself and do things in a more strategic way? You will be in a better position financially, that will enable you to never have to go back to the 9-5. If you don’t have regular money coming into your business, you have to ask yourself if you really have a business or is it simply a hobby?
If you are struggling to generate consistent money into your business, there are many reasons why this could be happening:
One of my coaching client was stuck in her 9-5 job before she started working with me. She had already launch her business prior to working with but had to go back to the 9-5 because she was struggling to generate enough cash flow into her business. What she was selling wasn’t the problem. Nor was the pricing of her services were wrong.
She had developed a wealth of experience and knowledge over the years, so she was well within her rights to charge what she was charging. However, the problem she was experiencing was that she kept on attracting the wrong clients who loved what she was offering, but simply couldn’t afford to pay for her services. So, she ended up giving massive discounts or offering ridiculous payment plans to clients because she was scared of losing business. Although she was generating money into her business, those potential clients turned out to be a nightmare to work with because they were not her ideal clients. They were in fact pulling the shots instead of her.
Attracting the wrong clients
The reason she was attracting the wrong type of clients was down to her own self belief that people couldn’t afford her services. So naturally that is why she kept on attracting them. After a few sessions with me we got to the bottom of the root cause of her negative belief which was the fear of failure and rejection. Needless to say she no longer thinks like that anymore and has shifted in her mindset. She recently hosted a 7-day Facebook challenge and managed to secure a paying client who paid her full fees with hesitation.
It’s not difficult to exit your 9-5 financially secure, if you make a conscious decision to do whatever it takes to generate the equivalent of 6 months business revenue before you leave. You can do this easily by deciding how much money you need in total. Then being clear on who your ideal clients are that can afford your fees that will enable you to raise the cash flow to leave. If you have money blocks or issues around pricing and charging your worth, hire a coach or read books. There are plenty of clients/customers that will pay for your services. However, you need to believe this.
Imagine how you would feel if your ideal clients were easy to find and they were happy to pay your fees in full, which in turn would enable you to leave your job financially secure? What would they do for you?
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